ČESKÁ TELEVIZE
LIVE TV BROADCASTS
Česká televize (Czech Television) viewers could watch the tournament trailers throughout August. Czech Television broadcast a total of 5 hours of live broadcasts – two on Saturday, 29 August, and one on Sunday, 30 August.
Broadcast day | Type of broadcast | Time |
Saturday, 29 August | Live broadcast | 9:00 – 11:00 |
Saturday, 29 August | Live broadcast | 18:25 – 19:25 |
Sunday, 30 August | Live broadcast | 11:55 – 13:55 |
TV REBROADCASTS
Live broadcasts were also broadcast in rebroadcasts. There were a total of 10 hours of rebroadcasts.
Broadcast day | Type of broadcast | Time |
Sunday, 30 August | Rebroadcast | 6:00 – 7:00 |
Sunday, 30 August | Rebroadcast | 23:10 – 1:10 |
Monday, 31 August | Rebroadcast | 6:00 – 8:00 |
Monday, 31 August | Rebroadcast | 19:45 – 21:45 |
TV BROADCAST EDITED VERSIONS
An hour-long edited version was broadcast on Czech Television, which included the best moments from the tournament.
Broadcast day | Type of broadcast | Time |
Thursday, 3 September | Edited version | 20:20 – 21:20 |
The total viewership on Czech Television on ČT Sport was over 400,000 viewers.
Live broadcast, 29 August (9:00 – 11:00) available here.
Live broadcast, 29 August (18:25 – 19:25) available here.
Live broadcast, 30 August (11:55 – 13:55) available here.
One-hour edited version, 3 September (20:20 – 21:20) available here.
TELEVISION / U.COM
In addition to broadcasting on Česká televize (Czech Television), the tournament was also broadcast on international networks. There were a total of 27 countries (for example Slovakia, Germany, Austria, Denmark, Russia, Switzerland). The reach of followers was up to 100 000 000.
OUTDOOR 1 July – 31 August (JC DECAUX)
The tournament was presented on several billboards, bigboards, CLV and an LED screen from July 1 to August 31.
Method of presentation | Location | Quantity |
Billboard | Prague and large cities | 133 |
Bigboard | Prague and large cities | 3 |
CLV in city | Prague | 364 |
CLV on courses | Golf courses (Czech Republic) | 24 |
LED screen | Prague – airport | 1 |
IMPULS RADIO
The Impuls Radio broadcast a spot campaign from 3 to 30 August. These are the following presentations:
DENÍK (VLTAVA LABE MEDIA)
An advertising campaign took place in the Deník (VLTAVA LABE MEDIA) from 17 to 30 August. Deník provided news from press conferences, the tournament week and displayed the Ladies European Tour banner on its website www.denik.cz.
GOLF MEDIA
The tournament was supported by five golf media, namely the Ladies European Tour website, the Czech Golf Federation website, Tee Time, Premium Golf and Golfové noviny. For example, Tee Time sent out a newsletter to 40,000 email addresses from 3 to 25 August.
OFFICIAL WEBSITE
The official tournament website contains several articles, start lists, the programme, a guide to photos and videos and a link to the final results of the tournament. Website traffic climbed to 16,000 between 1 and 4 September.
www.tipsportczechladiesopen.cz
SOCIAL MEDIA
The tournament was presented on Facebook and Instagram. Facebook posts had a reach of 192,168 unique users and a hit rate of 4.7%. All content was published on Instagram, especially in the tournament week, when we shared non-stop posts from the accounts of all players.